Kellogss

Kelloggs are a well known household name especially in the UK. Today Kelloggs are a well respected and influential brand and has push forward 40 different cereals which have all been put on the shelves at top retailers.


Kellogg's target market is families and they successfully achieve this by the brand and type of cereal's they put on the shelves. They also keep their customers from a young age; for example parents feeding their children coco pops encourages parents to keep buying it which then leads their children to buy the same cereal for there children when they are older this is called value of a lime time customer.

Kellogg's also use market penetration this is one of four growth strategies designed by ansoft.  Kellogg's use this strategy to become a well known brand they do this by entering/ penetrate a market with existing products. The biggest advantage of doing this is gaining competitors customers and also becoming a bigger well known brand.

Market development targets new customers and also expands the product for better use. Kelloggs use market development to enter new segments of the market; for example developing products for the better into new products to try and gain customers they didn't have.