Diesel use three different marketing techniques; Branding, relationships and growth. Diesel are not a household name like Kelloggs but are well known to there target audience.
Diesel are not really known for thier branding in the UK as you probably wouldn't find it unless you looked for it. Diesel do most of there branding in fashion magizines/shows and little adds on social networking sites but that about as big as it gets. This is in complete contrast to many other business's as some would spend millions of pounds on making there brand known worldwide whereas diesel focus on keeping there customers and making themselves bigger through them.
Diesel use transactional marketing which focuses on single point of sale transactions. This maximizies sales and they don't nessaserly focus on devloping a relatiosnhip with the customer.
Diesel's main aim as it is for many other businesses is to grow. Diesel are already well known all around the world and are much bigger in countries other than the UK and have currently got stores in over 30 differnt countries. Diesel wants to grow and there are many ways in which they can: Open more stores and one which they have done recently is target a new market. Diesel have recently targeted women aswell to try and grow and become a big name and by targeting a new market this attarcts more customers this gets the brand advertised by word of mouth espically now women are involved and also more reconised within different target markets. 
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