Advertising Legislation

The role of the ASA (Advertising standars authority): They are too investigate all complaints made about ads, sales promotions or direct marketing and decide wheather or not it fits in with the advertising standard codes
and if not then it will be heavily investigated.

The ASA investigate many types of ads but not all. The ads they do investigate are :
Magazine and newspaper advertisements 
Radio and TV commercials  
Television Shopping Channels 
Posters on legitimate poster sites
Leaflets and brochures 
Cinema commercials 
These are just a few of the ads that they investigate. If you would like more information then go to : http://www.asa.org.uk/Regulation-Explained/What-we-cover.aspx

Advertising that the ASA do not investigate:
Credit advertising
Discrimination- Race, sex age or disability
Fundraising-
Political advertising
Shop window displays.

These ads are not investigated by the ASA because they are not included in the codes that they investigating therefore they do not carry out an investigation but they will refer you to a different sector where they will deal with your complaint.
If you would like any more information go to-
http://www.asa.org.uk/Regulation-Explained/What-we-cover/Complaints-outside-remit.aspx

A voluntary code- All brands that could be dangerous they agree to the voluntary code: Example we don't have adverts for cigarettes or alcohol.

The drink aware campaign highlights the dangers of alcohol when being misused. The drink aware campaign works with a range of partners to help get key messages across and inform the effects that alcohol can have on you. The campaign is funded by voluntary donations across the alcohol industry which include pub companies and retailors. The charity was set up to help change public behaviour and the national drinking culture. They believe by setting up a charity and providing people with information about the short term and long term effects this will help fight the misuse of alcohol and encourage the streets to be a much safer environment.



The article relates to Kelloggs in a few different ways. Firstly the article states a ban on cartoon characters which will affect Kelloggs as that is how they connect catch the attention of the children and they instantly know the cereal by the cartoon on the front of the box; for example monkey is the symbol for coco pops. Secondly they state that they are going to ban advertising from 6am 9am; these are the hours children are awake therefore again can't connect with them and for example when advertising a new product it's not going to get recognition as it normally would.

The article relates to diesel as they also target the same audience and usally follow the advertising of presenting there models half naked and now a law could come into place and affect diesel's advertising methods. This also might benefit diesel as people/parents might start saying to there children they do not want them using Jack Wills after this and Diesel may gain customers from this.

The sales of goods act: Rules and regulations a business has to abide by if they are going to sell products.
The consumer protection was introduce so that they do not trade unfairly and all traders are honest about the products being sold to consumers.
 A consumer credit consists of a debt that someone takes from purchasing a product of service using a credit card or loan.
Consumer Protection is the truth flowing through the workplace with the consumers. The law was designed to help consumers become victim of fraud.