Communications of an existing product or service

TNS is the world's largest Custom Market Research specialists. I believe the communication is very effective; the web page gives lots of information about themselves and the service they provide. They make the web page user friendly by installing a navigation bar which means users don’t have to scroll and makes the experience much more efficient.  

The web site includes different types of communication such as video’s, links and search engines. The web site uses all these tolls effectively to make the communication accurate and also informative. The video’s includes information about the company and the service that it provides. Including links on the web site makes it easier to navigate round and then the information is easily assessable. The search engine was also installed to help make the communication more effective, this allows users to identify exactly what they’re looking for quickly and efficiently.

The positives of using these different types of communication make the web site efficient and easy to use. These different techniques gives maximum information about themselves and how they can help you.

The drawbacks of using these certain techniques to advertise limit’s it’s only accessible to those who have internet access. Also some people may not be fluent in using internet/websites and it’s not overly easy to use.

They could improve communication by installing podcast which includes all the nessaasary information wanted by the customers. They could do this by added options on the podcast what information they would like to know this way they are getting all the information required

Summary

We created a flyer, newsletter and a short movie all to promote storm trooper to new starters to the company. We choose to do the newsletter, flyer and video as they are the three cheapest promotional techniques but also in my opinion the most effective. I feel the three elements I created connect well with the target audience as it was easy to understand and suitable for new users. The media told them all they needed to know about the company and was easily assessable.

The flyer we created in publisher. Taking the target audience into consideration it needed to be eye catching and simple. The flyer contained 4 little segments of information briefly summarising what the blog will contain. As the information is easy to read and easy to understand it fits in well with the target audience and suitable for new comers to the company.

The email newsletter I also created in publisher. Whilst creating the newsletter I had to take into consideration of the target audience. I explained what the company was about in more detail than the flyer this gave the new starters to the company the background this was beneficial as they then knew what storm trooper was about.

The short video was made in movie maker. The video was there to advertise our blog. The target audience was for all new starters to the company and it was there to give them an insight to what we can do for them.